Multi-Channel Growth Strategy
From go-to-market plans to market-share growth: a tailor-made strategy and framework to reach the next level.
Growth Marketing Advisory · Sydney, Australia
The advisory that
The advisory that
does the graft.
You've paid for strategy decks that went nowhere. Graft is the other kind of advisory: 15+ years of growth marketing that writes the plan, builds it and sticks around until it works.
- 15+ years in growth marketing
- 5 industry award wins
- Trusted by Logitech, LJ Hooker & Airwallex
graft
noun · northern English
Hard work. Especially the kind you get on with instead of talking about.
Why "Graft"
Named after the way the work gets done.
Matt Siddle grew up in Yorkshire, where you don't discuss the work, you do it. Most consultants hand over a deck, invoice you, and wish you luck.
Graft Advisory runs on the opposite idea: advice is only worth what happens after it. You get the strategy and the sleeves-rolled-up execution from the same person, whether that's rebuilding your paid channels, untangling your funnel, or wiring AI into your marketing engine.
What Graft Does
Advisory first. Execution always.
Everything below is tailored to your business and its core goal, never off the shelf.
Audits & Opportunity Spotting
A tactical and strategic audit of what you're doing now, finding the biggest growth opportunities in the data, not opinions.
Growth Marketing Consulting
Training and application together: proven growth frameworks applied to your product and business, fast.
AI-Powered Growth Systems
Content engines, reporting pipelines and marketing automations built with AI. A lever for growth, not just cost saving.
Training, Workshops & Speaking
Team training, hands-on workshops or a speaking slot at your next event. Anything digital or growth.
One-Off Projects & Setups
A stuck ad platform. A process that drags. Years of agency experience applied personally, or with AI, to get it done.
The Fit
Who Graft works with.
Graft isn't built for everyone, and that's deliberate. The work lands best with people who want the plan and the doing from the same brain, and who'd rather move than admire the strategy.
Not sure where to start? Most engagements begin with an audit. Email Matt and tell him what's not growing.
- Founders and marketing leads who want senior thinking without the agency overhead
- Businesses with a real growth problem: a flatlined channel, a launch, a new market to crack
- Teams that want AI properly built into their marketing, not bolted on
- People who'd rather hear the honest read than the comfortable one
Probably not the fit: if you want a glossy deck and a handshake, there are cheaper ways to get one.
"The why is simple: instil growth into everything I touch."
Matt Siddle
Meet Matt
The bloke doing the grafting.
Matt started his first business at 18 and learned everything the hard (but fun) way, failing fast and often. Fifteen-plus years later, he's Chief Performance Officer at Australia's largest independent digital consultancy, leading performance marketers across APAC and the US. Graft Advisory is where he works with a handful of businesses directly.
- Yorkshire born. Accent fully intact after 10+ years in Australia.
- Frameworks plus data, tested over a decade of campaigns.
- AI advocate: builds it into teams for speed, not headcount cuts.
- Straight-shooter. You'll always get the honest read.
The Track Record
Brands grown through graft.
From sole traders to NASDAQ-listed, on almost every continent.
Kind Words
Don't take his word for it.
From people and businesses Matt has worked with.
I'm a big Matt fan. He's an expert marketer, extremely diligent and great to work with. I reached out to him for some assistance to help shape the growth team structure at Spriggy, which then led to additional pieces of work based on a great first interaction. I described an approach to a new channel I'd like to test over a call, gave him the permissions to the account and he sorted everything out. I would highly recommend Matt to anyone who is looking for an expert marketer.
Jake Baker
Head of Growth, Spriggy
Matt has led our digital strategy for coming up to 2 years now, and we've seen consistent growth across the board. From strategic advice and direction, through to tactical knowledge and execution, the team have partnered with the LJ Hooker group to level up our existing strategy, from standalone, seasonal campaigns, to growth-focused, performance based campaigns that have helped us to understand and unlock the potential of digital across our 500+ franchise network, and more recently WIN the Best Marketing & Digital Campaign trophy in our industry, at the REB Awards 2020.
James McGregor
Head of Marketing, LJ Hooker (Corporate)
Matt is one of the hardest working and dedicated leaders I know. I can recall multiple instances where I've observed Matt face difficult goals or stakeholder challenges, and he has always approached these situations with integrity and commitment. As a leader, in these situations, Matt has a natural ability to inspire action, garnering trust and confidence from his clients and teams. Personally and professionally, I've learnt a lot working with Matt over the last two and a half years.
Brendan Connaughton
Growth Lead, Airwallex
Matt is a hard working, very impressive growth marketer with a fun, easy to get along with, cheeky personality which people love to be around. I would definitely recommend him to any client or company who wants to grow their business through innovative marketing and have a good time whilst they do it.
Duncan Jones
Head of Marketing, Cluey Learning (ASX: CLU)
From the moment I met Matt, his energy was contagious and inspiring. On his first course, he exceeded every KPI and expectation set by achieving a +100 NPS score and 10/10 rating from his students in the Growth Marketing course. He's extremely knowledgeable as well as approachable, and creates a great learning environment. He embraces every challenge with open arms and mind, which is why we've kept bringing him back to Academy Xi: from course delivery to online mentoring to content writing. He's excelled in every single challenge.
Frank Guzman
General Manager, Academy Xi
The Trophy Cabinet
Awards aren't the goal. They're nice to have.
A few won for Matt's own work and his clients'.
How It Works
Three steps. No mystery.
Email Matt
Tell him what you're wrestling with. Two sentences is plenty; he'll ask the right questions from there.
Have a proper chat
A straight conversation about where growth is stuck and whether Graft can help. No pitch, no obligation.
Get the plan, then the graft
A clear plan you could run without him. Then, if you want, the sleeves-rolled-up work to make it real.
Questions
Asked often. Answered straight.
How is Graft different from hiring an agency?
One senior operator, start to finish. The person who writes the strategy is the person who builds it: no juniors, no handovers, no account layers. And when a job genuinely needs a full team, Matt will tell you that too.
Do you actually do the work, or just advise?
Both. That's the whole point of the name. Advice is only worth what happens after it, so audits become plans, and plans become built campaigns, landing pages and AI systems.
What size business does Graft work with?
The 15 years span sole traders to NASDAQ-listed. Fit is less about size and more about ambition: a real growth problem and the will to act on the plan.
Where does Graft work?
Based in Sydney, working across Australia, APAC and the US. Remote-first, in person where it helps, and always keen for a coffee or a walking meeting if you're local.
What's the fastest way to get started?
Email hello@graftadvisory.com with what's not growing. Most engagements begin with an audit, so there's a concrete, useful first step whatever the problem is.
Have a problem that needs some graft?
Tell Matt what you're wrestling with. He reads every email himself and replies quickly. Always keen for a coffee, a walking meeting, or a beer in the sun.
Email hello@graftadvisory.comMatt reads and replies to every email personally. No pitch, no obligation. Or say hi on LinkedIn.